When it comes to marketing for your business, you should invest in both digital and print marketing materials, but don’t stop at just flyers and brochures. Think about the presentation of your product. Your product packaging is an extension of your brand and should work as another marketing material aiming to grab your audience’s attention.
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What message do you want to convey to your audience? Do you want to elicit certain emotions?
You can go beyond traditional marketing materials to connect with your audience by taking advantage of your packaging to create connections as well. There are a lot of things to keep in mind when planning how you will present your product. From where it is going to be on display, to what you should include in your design, here are our tips for small business product packaging.
If you want someone to make the financial commitment of purchasing your product, make sure you give them all of the information they need to know and if they might benefit from it. When someone is making the decision to spend their hard earned money on something, they are going to want to know what it will do for them. Will it make their life easier in some way? Will it save them money down the line? Whatever it is that your product does, make sure to include that on the packaging. Make it easy for your potential customer to pick up your product and figure out what it does and why they might want it in their life.
The number one design rule for marketing materials should be to maintain consistency across all of your materials. One of the main goals of any marketing material, whether it be a flyer or a social media ad, is to create brand awareness. You can’t create brand awareness if you have completely different design styles between your online presence and your print marketing materials.
You want to create as seamless an experience as possible for your audience when they encounter your brand in different places such as on social media, your website, and in person. Each item you put out in the world that is tied to your brand should be an extension of your brand. While you don’t want your brochure to be a direct print out of your website, you want it to feel like a physical piece of your website. If someone finds your brochure at the supermarket and then visits your website the next day, you wouldn’t want them to question whether or not it’s the same brand from the brochure.
Knowing who and where you are trying to sell your product is an important aspect to consider when you are designing the packaging. Are you stocking your product on shelves or selling it via an online store? You’ll want to think about where your product is going to be and how to best display it in that location. How will it feel when people pick it up to look at it? Will it stand out from other similar products? Keep these questions in mind, along with your brands values and branding guidelines and you should be able to come up with a product package design that fits your business.
Odds are you are not the only business selling a certain product. With all of the competing products and companies out there, it can be hard to gain your audience’s attention. People are creatures of habit, they like to stick with what is safe and what they know. Why would someone choose to buy your product all of a sudden after years of purchasing the same thing from another company? Start by researching your competition to see what common factors you can find in your industry. Are there certain colors that stand out? Is there a particular message that seems to be working more than others? Understanding the competition is key to your success.
The material you decide to use for your product packaging is an important decision that should not be made lightly. Make sure you only choose options that you need to avoid wasting money on unnecessary packaging. Also consider the environmental impact of your product packaging. Society is becoming increasingly concerned and invested in ways to lessen our impact on the environment. Taking care to consider what waste your packaging may bring to the world and taking steps to minimize that will speak volumes to your audience.
Have you ever purchased a small item online, but received a giant box in the mail containing that small item? It’s a waste of material when you use a package that is 5 times bigger than the item inside. No one wants to receive an unnecessarily oversized package in the mail as that experience can leave them with a negative feeling after interacting with your brand. More and more people are looking for sustainable brands that take measures to find recyclable and sustainable packaging for their products. By cutting back on unnecessary materials, not only are you decreasing your impact on the environment, you’re also saving money by having less wasted materials.
Do you know?
With just one single technique, the sales of Coca-Cola increased by more than 19% under their “Share a Coke” initiative!
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Similarly, Oreo also introduced a “color-filled” initiative, which was highly successful, with customers willing to pay $20 more than the standard price for their cookies.
And Nutella, the world’s favorite chocolate spread, sold 7 million jars just within a month using this strategy.
One simple technique was all it took for these brands to win hearts and build loyal customers.
So what they did was they made their offerings customer-centric by introducing customization into their packaging.
And tada!
They were able to deliver an experience that their buyers will always remember.
Adding a personal touch to packaging is not limited to these well-known brands; many small businesses and start-ups are able to build a more loyal customer base with custom commercial packaging.
Thus, it is now becoming an essential sales strategy. So, let’s take a closer look at this strategy and the benefits it can provide for your business.
You’ll also learn how to perfectly customize your packages and what mistakes to avoid when doing so.
As packaging is the first thing to get noticed about your product, businesses today are constantly looking for innovative ways to make it attractive and unique. Because about 60% of shoppers who walk into your store are likely to go for attractive custom packages containing the product.
And one way to make sure that your packaging is attractive enough for them is to customize it according to your product and by attaching an experience that matters most to your customers.
Thus, custom packaging is a technique for tailoring the covering of your product as per its structure and adding a personal touch that emotionally engages your buyers.
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Let’s look at the Nutella Unica campaign to understand this better. Ferrero provided an opportunity for buyers to design the labels of Nutella jars however they liked. This was conducted at various Selfridges department stores. Buyers designed the labels on a mobile device or tablet, and the employees printed them and attached them to their jars.
They really made their buyers feel special as per their tagline, “There is no one like you.” It was indeed a very successful campaign for the company.
Want to run a successful campaign like theirs?
Here’s a great tool that will easily assist you with the same.
As 63% of customers choose to purchase a product again simply because of its packaging design, you can create a unique identity for your product through custom-printed packaging boxes.
Designing the outer covering of your product creatively will help your customers identify your brand easily. Additionally, if someone is purchasing from you for the first time, they can easily remember your product because of the great first impression and will surely return to purchase it again.
This becomes extra important when you have an e-commerce website. As the packaging is the first point of physical contact with your product, you have to make sure it is as great as the product itself. With help of custom commercial packaging, you can also promote your other products and future deals. Apart from that, conveying your values and goals can become super easy with customization.
These can not only convey your desired message to your target audience easily but also help to create a long-lasting impression on the minds of your buyers.
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Imagine how special your users can feel after reading a personalized humorous message on the top of your packaging or a note when they open the kit.
The above example of packaging from “Pottery with a Purpose” is a great example of the same. Once you unbox the kit, you’ll discover a unique message on the top and cute little elements and notes inside their custom printed packaging boxes. This strategy has been intensively used by them to make their brand stand out.
Enhance your customer experience with personalized notes and custom-printed packaging boxes!
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If a health-conscious person is looking for a chocolate bar, what, according to you, will attract them more: a basic packaging with a brand logo or custom printed packaging with all the healthy ingredients listed on it in detail?
Second one, right? Hu, a chocolate brand whose mission is to sell consumers chocolate bars with healthy and simple ingredients, did the same.
For more information, please visit Customized printing packaging Suppliers.
This is a great technique to use if you want to target the pain points of your buyers and want to connect with them emotionally. And when it comes to making your buyers aware of your product offerings, no one can beat the power of custom packaging.
The average supermarket in North America carries a whopping 28,000 different products. Also, with so many options available online for the same product, you must have a strategy that makes your product stand out.
And the packaging is the first thing that people notice about your product. So, presenting it aesthetically can definitely boost your conversion rates. As it is visually appealing and also helps to advertise your desired message.
According to The Packaging Company, 40% of online shoppers say they are more likely to share a product image or video on social media if the packaging is branded and interesting. Hence, custom packaging can help in promoting your product on social media.
This will not only make your existing customers happy but also attract new ones.
Do you want to influence your customers and deliver a captivating experience that they look for again and again?
Businesses today have gone one step further in selling their products with custom packaging. Many green entrepreneurs are now opting for eco-friendly packaging with personalized messages printed on it.
As a result, it enables them to reap multiple benefits from a single initiative. This makes their product more attractive to buyers without causing any harm to the environment.
According to McKinsey, one out of four consumers says they are planning to focus more on environmental issues and will pay more attention to social aspects in their shopping behavior. Also, 83% of consumers now prefer positive activism, showing support for companies by buying from them rather than avoiding those whose practices they disagree with.
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Boxed water is one prominent example of the same. Everyone is aware of the harm that plastic bottles cause to our environment. So, this company came up with the initiative of selling water in environmentally friendly custom printed boxes rather than plastic bottles. And guess what? Buyers are definitely loving it, as they reported a whopping revenue of $5 million in the previous year.
Custom printed packaging is all about the little things you add to your packaging. As a result, each and every detail must be thoroughly examined before finalization. Size of your packaging, colour combinations, font size and colours, whether all your content is inside the safety lines or not to avoid trimmed images and fonts, etc.
Creating custom packaging as per your product and target audience is important, but don’t make it too hard for them to either unpack or understand it. Make sure your buyers are easily able to open the packaging so it doesn’t consume more of their time.
Also, don’t write too complicated or long messages on your packaging as people may not be able to understand them, and this will not create the intended results.
Whether you are creating your own packaging or getting it outsourced, you must rely on durable materials, as they will make your product last longer and protect it from any harm. This is especially important if you run an e-commerce store, as the shipping process can harm your products, resulting in broken or damaged products for your customers.
To build trust and reliability, it is extremely important to avoid any typing errors on your packaging. So, it’s essential to thoroughly proofread everything before printing your packages. as they cannot be redone once printed,
Also, if images on your product are not clear or misleading, they will not send a clear message to your buyers, and they may refrain from purchasing your products. So, always make sure to put clear images along with correct spelling and grammar on your custom packaging.
Try to know more about your target audience and find out the following answers:
What are their age groups? Why are they looking for a product like yours? What are their aspirations and values? What are their pain points, and what do they dislike the most? Find answers to all these questions before making decisions about your package design.
Designing your packaging as per your target audience can become difficult, as not every individual will be attracted to the same type of packaging. To overcome this, you can introduce them to a feature that lets them design the packaging on their own.
This will not only help them create the custom packaging they desire but also make the ordering process more engaging. For example, if you are accepting orders online for your bakery, you can allow buyers to customize your cake boxes as per the occasion they are ordering for.
To make this possible, you can integrate our contemporary box packaging design software, which will allow your customers to design your product packaging as they like. Its dynamic yet easy-to-use features will make designing a child’s play even for a nontechnical customer to decorate the packages.You can restrict them to design the areas you don’t want your customers to change. Also, you don’t have to worry about the pre-press process, as you’ll receive an editable, print-ready pdf once they place the order. Hence, it will be a win-win situation for both you and your customers.
This was just an outline of the extensive features of our package box design software. You can deliver an extraordinary experience to your buyers with the help of this tool. We can schedule a personalized demo based on your needs so you can see other features of our tool and start delivering next-level personalized packages to your customers right away.
Offering customization in packaging to customers can be a great way to enhance their experience and add value to your products.
Here’s a step-by-step guide on how to offer customization in packaging:
First, consider the various types of custom packaging available, such as corrugated boxes, paperboard boxes, paper bags, rigid boxes, envelopes, and bubble mailers.
Select the packaging type that aligns with your product and brand.
Find a packaging designer tool that provides customization functionalities.
Look for features like shape and size selection, color customization, graphic design options, and text editing capabilities.
Ensure the tool seamlessly integrates with your website or online store. Ensure the packaging designer tool has a user-friendly interface that is easy to navigate and understand.
Determine the specific design options you want to offer customers.
This can include selecting box dimensions, colors, and patterns, adding logos or images, and choosing font styles.
Tailor the design options to align with your customer’s preferences and brand aesthetics.
Determine how pricing will be calculated for customized packaging. Consider factors such as the complexity of the design, the materials used, and the quantity ordered.
Highlight the availability of customization options on your website or online store.
Utilize marketing channels such as social media, campaigns, or product pages to promote personalized packaging as a unique selling point.
A business does not become successful overnight; it becomes prosperous as a result of your daily efforts and the right strategy. Custom packaging is one such strategy that can deliver a great ROI to your business for a long time.
And with every business now familiar with it, you have to go one step further and think outside the box to make your packaging strategy more impactful. And the best way to accomplish this is to allow your buyers to design their own packaging. This not only makes them feel special but also makes the process more intriguing for them.
You can connect with each of them individually, resulting in more repeat business and satisfied customers for your brand.
If you want to know more about this or want to deliver an “out of the box” experience to your customers, get in touch with us today. Our team of experts will guide you through the entire process and make it hassle-free for you.
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