As a retail brand, you must know that paper gift packaging keeps your products safe. But have you ever considered the potential of paper gift boxes with logo to boost brand affinity and win new sales? Well, research shows that attractive packaging stimulates the reward-seeking parts of the brain. These parts are associated with impulse purchasing! This means that your packaging boxes can make or break sales. It’s often the difference between a customer reaching onto the shelf and putting your product in their shopping cart vs. them choosing a competitor.
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Here at Refine Packaging, we’re passionate about empowering brands to supercharge their marketing and sales strategies through the power of packaging - and our custom packaging boxes are a great, cost-effective way to do it. Here’s everything you need to know before you place your small-run or bulk orders.
First, let’s demystify precisely what a custom paper gift box with a logo is. These custom boxes are designed to hold your retail products and dazzle your customers with a fantastic look on shelves. Not only that, but gift boxes can also be used in the ecommerce journey. They add an extra layer of protection around your products, communicate your brand values and distinguish your brand from other offerings.
Printed paper gift boxes with logo should be made from quality materials to be impactful. This helps to protect them from damage - and also gives them a premium look and feel. A well-designed box strategy can become part of your brand’s signature - creating an instantly recognizable emblem that consumers associate you with your products. A custom paper gift box with your company's logo is a chance to let your creative streak run wild. No matter the idea, shape or size of your box, nothing is out of reach.
Whether you’re a food and beverage player, a beauty brand or a fashion store, we have a custom made paper gift box with logo. After all, our custom-printed paper gift boxes with logo are highly customizable. Whatever vision you have for your paper gift packaging with logo, our custom packaging specialists are on hand to help turn your idea into a reality - at a price that suits you. You can customize your packaging from corner to corner: the shape, color, design, texture and size.
Refine Packaging offers custom box styles that suit your product's shape, size, and weight and match your marketing goals. You can count on us to supply everything from your stock paper gift packaging (no print) to your full-color custom printed paper gift boxes with logo.
Custom paper gift boxes with inserts come in a range of classic styles - the most common being the straight tuck end. This box style is super easy to assemble as it features a top and bottom that both tuck into the same side of the box.
But that’s not the only box style of paper gift box with logo we offer. Whether you want a reverse tuck end box, an auto bottom box or a snap-lock bottom box, no ask is out of bounds to our custom packaging specialist team. Plus, if you don’t know where to get started with custom boxes, our team is on hand to assist - free of charge!
Make your products stand out in-store or online with the custom box materials of your choice. Some of the most popular options for custom paper gift boxes with logo include:
Our folding carton boxes are made of thin and flexible cardstock (mainly linen stock), which is best for medicine, soap, small cosmetics, sweets, and similar lightweight items.
Our team can customize paper gift packaging boxes made of corrugated board for heavier products, perishable goods, or items expected to be handled with rough. These custom boxes are great for wine bottles and glass containers holding spices, beauty cream, etc.
Corrugated boards are highly recommended for point-of-purchase (POP) displays. Corrugated cardboard and corrugated material can be small enough to fit on checkout countertops or large enough to place beside display shelves.
Refine Packaging can help elevate your brand through design support and finishing that will make your box look giftable, whether it contains consumer electronics, a piece of jewelry, a set of chocolates, a perfume bottle, or a skincare pack.
Even when customers know what’s inside their online orders, there’s still an opportunity to give them a memorable unboxing experience.
Small business owners can add unique and carefully designed packaging materials—such as logo-branded tissue paper or brand-aligned colored packing tape—throughout the shipping and fulfillment process.
From cardboard types to typeface to the content on your inserts, elements of the brand packaging you choose can contribute information, influence sales, boost customer loyalty, and support your marketing. Thoughtful packaging adds product value and encourages retailers to stock your products.
What kind of packaging will best introduce your new business to the world? Here are some tried-and-true product packaging ideas to get started.
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Unique or interesting small business packaging ideas can have a big brand impact. Here are 13 creative ecommerce packaging ideas to get you started.
Even simple mailers can display a personal touch with customized paper bags and boxes. Whether you choose to display a brand logo, slogan, or your company’s name on shipping materials, customization will help your packaging stand out.
Some customers love getting stickers, samples, coupons, poppable bubble wrap, or other packaging inserts and materials, while some see them as unnecessary waste.
Look into compostable or recyclable materials that can help protect the planet while informing customers about your brand. Lush, for example, uses eco-flo chips to protect products in transit. The material is biodegradable and decomposes in water and soil.
Ever receive a box within a box and wonder why? Removing unnecessary layers and shipping in the minimal packaging necessary is a sustainable and aesthetically pleasing alternative. For example, Rothy’s is a shoe brand that ships its products only within its shoeboxes. Depending on the type of products you sell, this same packaging strategy may suit your small business, support sustainability, and improve your bottom line.
When your product requires specific steps, nurture a stress-free customer experience by including instructions in your packaging.
Retailer Inkbox sells semi-permanent tattoos. Each package includes customers’ chosen print and instructions on how to apply it. Inkbox also uses recyclable materials in its unique packaging.
If you want to make a splash with your package visuals, look around. Are there ways to meaningfully tap into artistic talent connected to your brand? For example, could you incorporate crowdsourced art from creatives within your business network?
If bold, beautiful imagery suits your product, consider running a social media contest with a cash prize for imagery that could inspire a season’s worth of packaging. It’s a creative opportunity to develop deeper relationships with your customer base and generate innovative designs.
???? Success Story: Why Getting Packaging Right Was Important to this Brand
The founding couple behind Pastreez moved to the US to share their love of traditional French sweets with a new market. They faced a challenge: packaging that would protect delicate confections in the mail but also represent their brand and be special enough to give as a gift.
Read Their StoryYou may have already created an online newsletter for your business, but are there other behind-the-scenes stories worth sharing? If so, your packaging offers opportunities to include exclusive content, such as printed newsletters, postcards of recent photo campaigns, and other limited-time materials.
Gymshark includes custom letters in its product packaging. The letters outline the brand’s sustainability commitment and invite shoppers to a landing page to learn more.
If you want to learn more, please visit our website Custom Paper Box.
Packing tape is often plain and drab, but it doesn’t have to be!
Whether you want to wrap packages with a fluorescent neon stripe or a brand image, or to add stickers to a package exterior, an extra pop of signature color or imagery can help solidify your brand’s identity—especially when it matches the branded packing materials inside.
Handwritten notes add a personal touch and help cultivate a positive brand experience.
Start by writing a small thank you note and tucking it into your packages, like Flora and Fauna. You can add personalized information such as your customer’s name, share appreciation for their support, or discuss your inspiration for the product. In time, these thoughtful communications can become a touchstone of brand identity and attract repeat customers.
However, a downfall of this idea is that it can be challenging to execute at scale. Shopify apps like Scribeless can assist.
Sometimes, makers and producers are a central pillar of brand identity.
If that’s the case with your ecommerce business, consider incorporating graphics, photographs, or notes explaining how creators make your products and how their work benefits their communities. This kind of storytelling deepens the human connection to your brand.
When a customer opens a package, one of the first things they might see is tissue paper, making it an excellent option for incorporating signature brand colors into packaging. Consider customized or bold tissue paper colors to create a positive, on-brand color experience. Or, try customized kraft paper from printing companies like Digiwrap to celebrate your brand and keep products safe in transit
What better time to convince existing shoppers to make another purchase than when they’re happy and impressed with their unboxing experience? Brands like BURST Oral Care encourage this by printing discount codes onto custom boxes.
QR codes direct customers to a specific landing page when they scan the code using their smartphone camera. You could add a QR code to your packing slip and send people to:
The use cases for QR codes are endless. A food retailer, for example, might add a QR code onto its bone broth packaging to guide customers toward a detailed allergen list or a roundup of recipe ideas.
Social media users love sharing delightful unboxing experiences. TikTok alone has more than 12 million videos with the hashtag #unboxing.
Branded hashtags, like the one below, encourage customers to snap and share their latest purchases. The hashtags make it easy for brands to find user-generated content (UGC)—just search the hashtag you added to the packaging to see customers sharing their latest pics.
This type of UGC can supplement your social media marketing calendar, providing unbiased product reviews from happy customers.
Looking for ways to reduce shipping expenses and compete with big retailers without passing the costs onto customers? Here’s how.
Packaging’s primary purpose is to protect purchases made from your online store during shipping. Here are three packaging options for mailing your products:
Thicker than regular cardboard, corrugated boxes have wave-shaped paper layers for extra protection.
Various types of corrugated boxes are sturdy, reusable, and safe for transporting a range of products, including glass, valuables, heavy items, and fragile products. They are typically lightweight and don’t add unnecessary shipping costs.
For an eco-friendly option, look for corrugated boxes made partially or entirely from recycled cardboard. Ecoenclose is a vendor offering completely sustainable cardboard options.
????Pro tip: Save box sizes in your Shopify admin dashboard to calculate weight-based or carrier-calculated shipping rates at checkout, then buy the appropriate shipping label through Shopify Shipping.
Padded mailers are best suited to small products that need padding from the mailer’s internal layer of plastic bubble wrap or recyclable paper—think books or handmade jewelry.
Because padded mailers are relatively compact, carriers can slip them into mailboxes, where they’re less likely to get stolen than a porch delivery. Ecopackables offers compostable padded mailers that also cut down on plastic.
Poly bags and mailers are large, lightweight, and water-resistant to protect contents from the elements.
Since they lack padding, poly bags are best for soft items like clothing. Sustainable packaging company Grounded offers renewable poly mailers made with compostable bioplastic.
Your best custom packaging options depend on the types of products you sell and the brand values you want to convey. Among the values that may help inform your custom packaging decisions are:
If environmental impact is part of your brand value, choose sustainable packaging and shipping solutions.
Use recyclable, organic, compostable, or handmade materials, choose the minimum amount of packaging necessary, and consider buying carbon-neutral credits to offset your shipping footprint.
Your business’s social impact efforts can influence your packaging. Perhaps your mission is to support independent artists, uplift artisans, or devote portions of sales to social causes.
If so, consider using graphics, inserts, colors, and other design elements to feature your brand’s social responsibility efforts on or within your packaging.
Sometimes, minimizing costs is the main objective. Buying your packaging materials in bulk is one way to cut costs, since most wholesalers sell large quantities at discounted prices.
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