1. Shrink Sleeves Work with Different Materials
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While shrink sleeves work great with glass bottles, they're also perfect for plastic bottles and aluminum cans. So, whatever way you choose to package your seasonal craft beer, you'll have the perfect labeling solution. It offers a sustainable beer packaging design that's also creative and attractive.
Shrink sleeves allow you to create creative beer packaging that stands out and reflects the individuality of your craft beer. It also allows you to market your brand more interestingly and intriguingly that will stay in the minds of the consumers. You'll be able to stand out and stay memorable with your own uniquely designed shrink sleeve that adds to your seasonal craft beer’s personality and boosts brand recognition.
2. Shrink Sleeves Work with Different Shapes
We understand not all bottles, containers, or cans have the same old shapes in this modern day and age. Wanting to step outside the box and look different is a great way to make your product step outside the standard as well. Even containers that have unusual shapes, such as a square bottle or taller, thinner can be excellent options for shrink sleeves.
The shrink sleeves will give you more surface to promote your brand, display your logo and product features. When you use shrink sleeves on your seasonal craft beer, it will make your product look even more unique and enticing than it already does. Regardless of whether you use a traditional bottle, a bottle shaped like an apple, or a can with a square shape, you can benefit from the use of attractive, high-quality shrink sleeves.
3. Shrink Sleeves Give Your Product Brand Recognition
When you use shrink sleeves on your cans or bottles, they cover all sides and wrap completely around the container. The entire container can be covered with logos, slogans, or any kind of graphics that you choose to promote your brand. This is extra ad space for you to take advantage of when promoting and marketing your beer. Create a compelling design that tells the story of your brand, while making your seasonal craft beer stand out from the competition.
Shrink sleeves allow you to promote your brand and to add to the shelf appeal. Believe it or not, craft beer packaging trends show that there are people who will try a product just because of the appearance of the bottle or can on the shelf. If your seasonal craft beer is all decked out in an attractive shrink sleeve, you're much more likely to sell more of your product.
4. Shrink Sleeves Give Your Product Shelf Appeal
The flexibility of shrink sleeves and how they fit on containers of all sizes, makes for a great solution to your labeling and design needs. 360 degrees of potential advertising real estate, offers more flexibility and design options to promote your brand and product. Adding to the appearance, they'll get the attention of some consumers who otherwise may not have noticed your product.
Shrink sleeves have become a craft beer packaging trend because of their ability to incorporate multiple colors, various graphics and designs. Uninterrupted design wraps completely around the product, giving it a consistent and attractive appearance, which is one of the reasons why they're the best choice for new brews on the shelf. The market has become highly competitive with an increased number of products to choose from, so be sure that your design and label stands out from the competition and can win at the shelf.
The Roundup
When it comes to cool beer packaging options, shrink sleeves are the perfect solution for containers of any size or shape. Check out our website to learn more about the shrink sleeve options for your seasonal craft beer products. If your design is ready to go or in the beginning stages - contact us today to get started and lead the pack!
Small breweries are the bread and butter of the craft beer industry. Brewers selling between one and one thousand barrels (one barrel is equal to thirty-one gallons) made up nearly 75% of American breweries in .1
As a beverage-maker, it’s your job to make your product stand out from the crowd. If you’ve already locked down a mind-blowing flavor palette, it’s time to move on to an equally mind-blowing private label packaging label design.
If you’re a proud member of the beverage industry looking to improve your sales, branding, and labeling efforts, look no further than shrink sleeve labeling. Shrink sleeve labeling is an alternative to printed cans and pressure-sensitive labeling that provides beverage-makers with more reliability, durability, branding real estate, and precious time.
If you’re ready to imbue your company’s brand messaging with innovative aluminum can packaging and exceptional designs, consider embracing all that shrink sleeve labels have to offer.
Shrink sleeve labeling is a method used for labeling aluminum cans, plastic bottles, and other containers of all shapes and sizes. A shrink sleeve label is a piece of plastic or polyester that is wrapped around a container, then put in a heating chamber where it form-fits to the product container.
Shrink sleeve labels aren’t new in the beverage industry or anywhere else. But, the shrink sleeve labeling process provides certain benefits to beverage-makers that impact the appearance of their products, branding effectiveness, and production timelines.
In addition to shrink labels, there are two additional labeling methods used by beverage companies:
For more on the labeling methods, read our blog on ‘Shrink Labels vs Adhesive labels’ to learn more. However, shrink sleeve labels are the most reliable and offer five key benefits.
Want more information on Craft Beer Shrink Film? Feel free to contact us.
Shrink sleeve labeling produces some of the most reliable labels on the market today. After the heat shrink process, labels are effectively sealed to the product, and removing them requires using a sharp tool, such as a knife or scissors.
What that means is that shrink sleeve labels won’t fall off the cans or disintegrate when exposed to the elements.
In addition to their durability, shrink sleeve labels form-fit to their containers, mitigating problems experienced with print or pressure-sensitive labels, such as:
Shrink sleeve labels will hang on tight to aluminum cans, but they can also withstand scratches, keeping your cans from looking beat long after the canning process.
The plastic used for shrink sleeve labeling is significantly thicker than the plastic typically used for pressure-sensitive labels, making it more scratch-resistant. Plus, while one small scratch could spread and cause an pressure-sensitive label to fall off, shrink sleeve labels require a sharp, long cut to release their grip on aluminum cans.
If your company has begun distributing beverages to local grocery stores, bars, and restaurants, consider how your labeling could be impacted by scratches and friction during transit. Printed cans are very susceptible to friction fading, which can obscure both the branding and text information on cans.
Shrink sleeve labels don’t have this problem. While they’re resistant to scratches, they’re also resistant to friction fading. The plastic label can withstand more friction than printed cans, ensuring that the images and text on your can remain vibrant and effective even at the end of your distribution route.
The vibrancy of shrink sleeve labels is perhaps their best asset. The images are vivid, and the text is easily legible to consumers. Additionally, clear labeling allows for the following:
Shrink sleeve labels allow for designs to be printed anywhere on the outside wall of a can. As such, the product container can accommodate all of the text required for compliant alcohol labeling with plenty of room to spare for:
If your company is planning on expanding to supply convenience stores with single cans, you should consider shrink sleeve labels. Since cans purchased individually don’t have the same amount of branding space as a cardboard case, companies have to pack as much branded material as possible onto the side of a can.
Unlike shrink sleeve labels, pressure-sensitive labels often have a seam on the can where both ends of an adhesive strip meet. Additionally, pressure-sensitive labels do not cover the top or bottom of a can. Thus, printing on pressure-sensitive labels requires mindfulness of pattern overlap and allowances for printing and cutting margins.
These qualities of pressure-sensitive labels reduce the amount of information packagers can put on a single can, leaving sparse room for anything but regulatory text and minimal brand imagery.
Cover your cans with true 360-degree branding with shrink sleeve labels, and don’t let precious can real estate go to waste.
Shrink sleeve labeling is a quick and easy alternative to both printed cans and pressure-sensitive labels with fast turnaround times that will have you filling shelves in no time.
Shrink sleeve labeling companies like Wildpack are attuned to the needs of small companies. While some aluminum can printers can take up to six months to complete an order, we offer a turnaround time of four to eight weeks, depending on the size of the order.
Oftentimes, breweries pressure-label their bottles in-house, which requires expertise and specialized equipment. Unfortunately, this can lead to delays in production or lost products since pressure-label equipment can be difficult to use. Utilizing shrink sleeve labeling services can significantly reduce your can production time.
In a well-saturated industry like beverage making and craft brewing, outpacing your competitors can lead to success.
Shrink sleeve labeling offers beverage-makers durable, beautiful, and effective labels that expertly share brand messaging with customers looking for something on the wild side.
At Wildpack, we’re committed to making high-quality shrink sleeve labels for beverage companies —our fast production times are only a boon to our high-quality services. Our customers are our friends—call anytime if you have questions about the process or are looking to embark on a color-filled journey with our shrink sleeve labels.
Whether your companyis just beginning to research the canning process or looking for new ways to outshine the competition, you’re on the brink of something big with Wildpack Beverage. We’ll help you nail your can labeling so you can focus on the fun part—creating delicious beverages. To learn more on shrink sleeve application, read our blog on ‘How shrink sleeves are applied’ for more information.
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